Tuesday, June 19, 2007

Sandwich Idea

Haven't had one in a while, well, one that made it to the blog.

I was watching Saturn's new test drive challenge, and while I admire the balls of that I thought the idea of a centralized test drive system is a great idea.

It would be kind of like rental agencies, where you pay a fee to test drive cars. What you get is the ability to test drive several cars in the same category at one stop without the pressure of having a sales person pushing the car on you. For a small fee you get to do your own comparison test.

There are problems I can see with it that whoever goes for the sandwich would have to solve. It'd be hard to get the cars, companies are likely to want you to be on the dealership when they test those cars so that you're more compelled to buy them. So there is a huge overhead to have a good selection of cars on hand for test drives unless you can convince the manufacturers that having cars there is in their best interest and loan them out like they would for magazine test drives.

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